Group announces a strategic partnership with Tiqets to expand its offering of cultural and leisure experiences


AMSTERDAM, July 5, 2022 /PRNewswire/ — A new strategic partnership between Group, a global travel services company, and Tiqets, the leading online booking platform for cultural and leisure experiences, will provide and Ctrip users with access to the best experiences in the world World offer 4,000 museums and attractions around the world.

The central theses

  • The new Tiqets integration allows users of the Group’s travel platforms (including Ctrip and to book thousands of experiences at museums and attractions worldwide
  • The new partnership will benefit from the growing demand for museums and attractions. Data shows that Tiqets bookings are up 364% in the UK and 450% in the EU over the last year

The new partnership will enable users of the Group’s travel platforms — including, Ctrip and partner channels — to book a wide range of travel experiences embedded directly into the Group’s websites. The partnership follows similar deals Tiqets has struck with companies like Apple Maps and Makemytrip.

Both Group and Tiqets are committed to providing travelers with unforgettable experiences at the best museums and attractions across the UK. Europethe US and the middle East. This new partnership gives Ctrip and customers instant access to Tiqet’s extensive product inventory of tours, passes and tickets to over 4,000 of the top museums and attractions in Europe and around the world. Customers also enjoy a seamless online booking experience, access skip-the-line ticketing options and flexible cancellation options for all bookings.

Chang LiuGeneral Manager of Attractions International Business, Group, said: “We are excited to partner with Tiqets to offer our users seamless access to more attractions and activities around the world. Ctrip booking platforms benefit from high visibility on both global and regional markets, with accurate, real-time content, last-minute availability and direct booking options in local languages ​​and currencies.”

With global travel restrictions easing and city breaks returning, the expanded offering comes at the perfect time for travelers to take advantage of the new partnership to explore the world’s cultural hotspots. New data shows that Tiqets bookings for museums and attractions across the UK and EU have increased by an average of 400% (comparing Q2 2022 to Q2 2021). In the last quarter alone (from Q1 to Q2 2022), bookings for museums and attractions increased by 240% in the UK and 200% in the EU.

Luuc Elzinga, President and Founder of Tiqets, said: “Our mission is to make culture more accessible to people around the world, so we are excited to partner with Group to advance this mission. Thanks to our new partnership Trip. com and Ctrip users can easily book the best experiences at famous museums and attractions. We’re excited to offer more opportunities to enjoy cultural attractions for even more people looking for these unique experiences.”

The partnership aligns with Group’s strategy to significantly improve the availability of travel options for customers across its travel platforms and Tiqets’ mission to make culture more accessible to people around the world.

Around group Group is a leading global travel services company consisting of, Ctrip, Skyscanner and Qunar. Across all platforms, Group helps travelers around the world make informed and cost-effective bookings for travel products and services, and enables partners to connect their offerings with users through the aggregation of rich travel-related content and resources, and an enhanced transactional platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Group has grown into one of the world’s best-known travel groups with a mission to “pursue the perfect trip for a better world”. Learn more about the Group here:

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About Tiqets
Tiqets’ mission is to make culture more accessible by making it easier for more people to discover more avenues to culture. Since launching in 2014, the company has connected millions of people to the world’s best cultural and leisure experiences. Tiqets connects travelers to the best museums, attractions and tour operators around the world.

The company is headquartered in Amsterdam and today employs more than 200 people worldwide, including in Amsterdam (HQ) as well Seattle, Las Vegas, Philadelphia, London, Copenhagen, Paris, BarcelonaRome and Bangkok. Visit for more information.

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