The Landmark Uptime Institute Executive Advisory report series is the definitive strategic and practical guide to digital infrastructure sustainability


NEW YORK–(BUSINESS WIRE)–Uptime Institutethe global authority on digital infrastructure, today released a new series of Executive Advisory reports entitled “Sustainability of the digital infrastructure – a guide for managers‘ and published the first part: ‘Crafting a Sustainability Strategy.’ The new guide series is a uniquely practical resource that owners and operators can use to develop and implement an effective sustainability strategy.

The launch of this comprehensive executive advisory series is the latest step in Uptime’s longstanding and growing program of informing, guiding and supporting sustainability efforts within the sector – and it comes at a critical time for digital infrastructure operators. Governments around the world are beginning to enact new regulations and announce new policies to prevent unsustainable data center growth, drive procurement of low-carbon data center services, and move toward net-zero carbon emissions goals.

However, research by Uptime clearly shows that most organizations do not have many of the strategies, processes and controls in place that they need to meet all stakeholder expectations and regulatory requirements. According to Uptime Global Data Center Survey 2021most organizations tend to compile and report only electricity-related sustainability metrics, while far too few track other key elements such as water use (only 51%), greenhouse gas (GHG) emissions (only 33%) and IT efficiency (only 25%).

The first report in the Building a Sustainability Strategy series defines the key elements that must be included in a sustainability strategy, the actions required for successful implementation, and the processes required to measure progress against goals and objectives. Download an executive summary of the report and register for the accompanying webinar on Tuesday, May 10thth at 9:00 a.m. PDT here.

The full series of six reports guides managers through the key areas that need to be addressed in an environmental sustainability strategy, from creating the strategy, reducing energy use, purchasing renewable energy, tracking and reporting carbon emissions, managing water use and equipment reuse recycling. The Advisory Series also provides guidance on adhering to and adopting critical standards and legislative initiatives, many of which are both confused and confusing.

“As sustainability requirements become more demanding, digital infrastructure operators must be prepared with a comprehensive, actionable sustainability strategy,” said Andy Lawrence, founding member and CEO of Uptime Intelligence.

“This guide series is a ‘how-to’ guide for implementing effective environmental sustainability initiatives that span all facilities and IT operations and address the needs of all stakeholders inside and outside the organization,” said Jay Dietrich, Research Director of Sustainability , Uptime Intelligence and lead author of the report series.

Since 2007, the year of the Uptime Institute’s first Green Data Center Forum, Uptime has been advising operators of digital infrastructure on sustainability and efficiency. through his Sustainability Advisory Services and related offerings, Uptime advises some of the world’s largest digital infrastructure owners and operators, many vendors and device manufacturers, regulators and policymakers to help the sector design, build and operate digital infrastructure in a sustainable manner – without compromising resiliency.


  • Reduction of the energy footprint – The first goal of a sustainability plan is to minimize energy consumption through efficiency measures. Further advantages result from the replacement of electricity from non-renewable sources with regeneratively generated energy.

  • “Fight Greenhouse Gases” – Digital infrastructure operators must have a greenhouse gas emissions reduction target that takes into account Scope 1, 2 and 3 emissions – and they must report these reductions in accordance with the agreed policy.
  • “IT efficiency: the critical core of digital sustainability” – A digital sustainability strategy should include both facilities and IT operations, including for colocation operators. This report covers strategies, software tools, and metrics that can help increase IT efficiency.
  • “Navigating through regulations and standards” – Critical digital infrastructure is subject to a growing number of regulations, guidelines and standards with varying degrees of maturity and acceptance. Most are voluntary, but more are becoming mandatory.
  • “Three elements of sustainability: water, circular economy and location” – This report addresses three key elements of the sustainability strategy: water use; site selection, including design and certification; and reuse, disposal and recycling. Addressing these elements can significantly reduce the environmental impact of digital infrastructure.
  • “Glossary on the sustainability of digital infrastructure” – This document explains the key terms used by those who define, regulate and implement sustainability strategies for digital infrastructure.


Uptime will be hosting a webinar series to provide in-depth insights and facilitate discussion following the release of each report. Scheduled for Tuesday, Octth at 9:00 am PDT, the first webinar will cover the report, Building a Sustainability Strategy. The second webinar will take place on Tuesday, June 7thth at 9:00 am PDT and look at the two reports, “Tackling Greenhouse Gases” and “Reducing Energy Consumption.” To view the webinar schedule and register to attend, Click here.

Members of the Uptime Institute Network, the world’s largest group of data center owners and operators, have exclusive post-release access to the full content of each episode of the report series, while non-members have access to copies of the executive summary.

Download the summary of the first report and learn more about the follow-up reports listed above here.

Learn more about Uptime Institute Network membership and request a free guest trial here.

About the Uptime Institute

The Uptime Institute is the global authority on digital infrastructure. Its tier standard is the IT industry’s most trusted and widely adopted global standard for the proper design, construction and operation of data centers – the backbone of the digital economy. For over 25 years, the company has served as the standard for data center reliability, sustainability and efficiency, providing customers with the assurance that their digital infrastructure can perform at a level that meets their business needs, under a wide range of operating conditions. With its tier data center standards and certifications, management and operational audits, a wide array of associated risk and performance assessments, and an accredited curriculum completed by over 10,000 data center professionals, the Uptime Institute has served thousands of organizations in over 100 countries , optimize critical data IT assets while managing costs, resources and efficiency.

Uptime Institute is headquartered in New York, NY with offices in Seattle, London, Sao Paulo, Dubai, Singapore and Taipei and staff in over 25 other countries. For more information, please visit


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